Wednesday, November 28, 2012

Media Literacy: Creating Ads in Fourth Grade Enrichment Library Classes




Fourth grade students are continuing their learning about media literacy. After analyzing print ads and identifying the advertising strategies in them, students continued this week by making their own ads. First they brainstormed messages for products or ideas they wanted to "sell."


Then they chose words, images, and advertising strategies to convince their readers. This student chose the strategies of "Bribery" (offering discounts, coupons, or free items) and "Intensity" as well as bright colors to attract readers' attention.


Finally students used the PhotoFunia app to take photos of their ads and turn them into billboards (see the example at the top of this post). Like the other projects in this unit, this activity helped them think more critically about the messages they see in real-life advertisements: what is being sold here? By whom? And how are they trying to convince their buyers?

-Darcie Rankin, Enrichment Teacher and Beth Redford, Teacher Librarian

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